Why You Need a Website (Not Just for Business)

When we think about creating a website, many of us overthink it. We tell ourselves things like:

• “I don’t have the time”—while scrolling through endless cat videos on YouTube.

• “I have nothing to share”—while posting about our latest achievements, restaurant visits, or book recommendations on social media.

I went through this same mental tug-of-war when I considered starting a website. But after some research, I realized that creating a website is manageable.

And while it’s easy to think our lives are uninteresting, each of us has unique experiences and perspectives that can resonate with others or spark curiosity.

Now that I’ve started my own website, I can confidently say that having one is something everyone should consider—not just for business, but for personal growth and opportunity. Here’s why.

Sweet Serendipity

Merriam-Webster defines serendipity as:

The faculty or phenomenon of finding valuable or agreeable things not sought for.

In other words, getting lucky.

We live in an era where almost anything can gain traction and start a conversation.

Jezreel Cayat in June 2023 featured on the local news (RNG Luzon) for blogging.

While social media is ubiquitous, a website offers something unique: a platform to create meaningful connections in unexpected ways.

Your next business partner might discover you through a blog post. A future employer could stumble upon your site and see your skills and experiences at a glance, without you even applying for a job.

A website acts as more than just a digital presence—it’s an online résumé, a portfolio, and a space to share your ideas.

It helps you stand out in a crowded digital world and opens doors to opportunities you might not have imagined.

Your Virtual Canvas

Social media is great, but it’s designed to keep us scrolling.

It’s not ideal for long-form storytelling or creative expression. A website, on the other hand, gives you complete control over how your ideas and experiences are presented.

Your website can be whatever you want it to be: a virtual gallery of your artwork, a repository of your professional achievements, or a platform to share your thoughts and passions.

You can even use it to promote a side hustle, like you TikTok or your small business.

Think of your website as a blank canvas.

You get to paint, frame, and display your work for the world to see. And who knows? Someone might stumble upon it, share it, and create a ripple effect of serendipity.

Being an Amateur is Gold

Many of us hesitate to try new things because we’re afraid of failing or looking inexperienced. But as Austin Kleon writes in Show Your Work, quoting Zen monk Shunryu Suzuki:

In the beginner’s mind, there are many possibilities. In the expert’s mind, there are few.

When you’re an amateur, you approach things with curiosity and openness. You’re not afraid to experiment, fail, or look silly. This childlike spirit of exploration is what makes the creative process so rewarding.

When I started creating content, I had no idea what I was doing. I didn’t know how to make fancy edits or produce polished content.

But I did it anyway, and I have zero regrets.

The same goes for starting a website. I’m no expert in graphic design, copywriting, or coding, but I had something to say.

Being an amateur isn’t a weakness—it’s an opportunity to learn, grow, and share your journey with others.

We’re All Interesting

It’s easy to think we have nothing interesting to share. But when I see my friends post about their hobbies, travels, and passions on social media, I’m reminded of a simple truth: we’re all interesting.

As Austin Kleon puts it:

Online, everyone—the artist and the curator, the master and the apprentice, the expert and the amateur—has the ability to contribute something.

With over 7 billion people on the planet, each of us has a unique story to tell.

Whatever your interests or experiences, there’s a good chance others will find value in them. A website gives you a stage to share your story and connect with like-minded people.

Easy (and Affordable) as Pie

Contrary to popular belief, you don’t need to be a coding expert to create a website. Today’s website builders are user-friendly, with drag-and-drop interfaces that make the process simple and intuitive.

And when it comes to cost, starting a website is surprisingly affordable.

Many website builders offer personal plans for around 5 to 8 USD per month—roughly the cost of a meal at a restaurant.

Add in a custom domain like www.jezreelcayat.com, and you’re looking at a small investment for a big return.

Conclusion

Starting a website is an investment in yourself. It’s a platform to share your ideas, showcase your experiences, and connect with others in meaningful ways.

It’s also easier and more affordable than ever, thanks to modern website builders that require no coding knowledge.

While I can’t guarantee that a website will bring you fame or fortune, I can say this: serendipity has a funny way of showing up when you least expect it.

By creating a website, you’re opening yourself up to new opportunities, connections, and experiences.

So why not take the leap?

Your story is worth sharing.